Story added: 15 Oct 2009 22:05. Last updated: 15 Oct 2009 22:10.
UK only for the mo' so get your chops round this chaps.
Turner Broadcasting has teamed up with digital design studio ustwo™ to launch its first branded iPhone app in the UK, a Ben 10 MouthOff iPhone App available to buy now (http://tinyurl.com/ylra8cy)
Ben 10 MouthOff is ustwo’s™ first foray into branding around their unique MouthOff™ app, which received more than 40,000 downloads when initially launched. Using original animation throughout and sound effects taken directly from the series, the app is an exciting new development in the apps market.
Fans of Ben 10 can impress their friends by emulating the mouth movements of their favourite alien characters, placing their iPhone in front of their own mouths and seeing the visuals on the handset move in correspondence to their speech.
The app harnesses the role play experience of the UK’s number one boys’ brand Ben 10, which is created by and airs on Turner Broadcasting channel Cartoon Network. In the show, hero Ben 10 has the ability to transform himself into an array of aliens using his “Omnitrix” watch.
The Ben 10 MouthOff iPhone app replicates the Omnitrix on the handset screen, and scrolling through the watch, just like their hero, kids can select aliens including Ripjaw, Ben Wolf, Stinkfly, Grey Matter, Diamondhead, Four Arms, Wildmutt, Upchuck, Cannonbolt or Ben himself.
Joe Braman Commercial Director, Mobile, Digital & DVD at Turner Broadcasting said: ”As the stellar boys brand of the moment, Ben 10 was an obvious choice for our first iPhone app, but we didn’t want it to be something we did just for the sake of it. ustwo’s™ app really stood out to us in terms of innovation, creativity, usability and longevity, the key components for a successful app.”
mills Creative Director, ustwo™ London adds: ‘MouthOff™ is a creative tour de force and we’re delighted to be collaborating with one of the most popular cartoons in the UK to realize this app’s full potential! Ben10 MouthOff is a perfect blend of APPsolute™ perfection.”
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