Zed, the developer and marketer of entertainment and community products and services for mobile and the Internet, announces the exclusive mobile portfolio around Planet 51, the highly-anticipated computer- animated movie produced by Zed Group´s sister company Ilion Animation Studios which releases November 20th nationwide.
Planet 51 introduces fans to an alien world reminiscent of 1950’s America through spectacular scenarios, funny stories and friendly characters, featuring voice actors such as Dwayne Johnson, Jessica Biel, Gary Oldman and John Cleese in the USA. Every detail of this incredible world will be available for mobile devices. Zed’s exclusive portfolio includes more than a hundred pieces of graphic content types for mobile personalization: walltags, wallpapers and animated wallpapers, as well as full track music and real clips taken from the movie.
Moreover, Zed’s portfolio includes 3 exclusive mobile film-to-game adaptations, including a special iPhone/iTouch game that will be available through Apple’s App Store: Planet 51 Racer, a frantic car race in Planet 51. Fans will have the possibility to choose their favorite character, each one with unique driving features and car steering enabled by iPhone’s accelerometer.
Furthermore, also available are exciting multi-character platform games and breathtaking urban racing experiences through titles such as Planet 51 On The Run and Planet 51 Behind The Wheel (Java).
This offer will give fans the chance to enlarge the movie experience by stepping into the shoes of their favorite characters from the big screen on a mobile device.
Planet 51 is scheduled for a wide cinematic release on November 20th, 2009, in the USA, and will follow in 170 countries across 5 continents. A full multiplatform entertainment catalogue has been developed around the movie, including console games for Xbox 360, Playstation 3, Wii and Nintendo DS, an online free-to-play gaming universe (www.planet51online.com) and an extensive mobile content portfolio. Over 2,000 million people around the world are expected to be aware of the Planet 51 brand. Planet 51 and the 360º entertainment offer that surrounds the movie is an outstanding example of Zed Groups’ multiplatform vision and capacities.
